Conference concept experience: A Tale from the Edge

“A Tale from the Edge” was designed as a concept experience for an annual corporate conference. The show tells the story of a journey from Possibility to Creation. Gen Re wanted to demonstrate its leading edge to its clients through an extraordinary conference experience. Careful attention was given to content shared at this conference as well a the delegate experience throughout the conference.

The highlight of the first day was a journey out of the conference space, 15 on Orange, to a beautifully converted old Church in Woodstock for a dinner theatre experience of an unusual kind. Delegates were invited to dress up in black and white, with a touch of colour and each given a mask of their choice to wear to the event. On arrival at the old church, delegates were led into the hall of mirrors, the “edge of reality”, where they were served drinks and canapés. At 8pm the doors opened and delegates were led into the dinner theatre set up where they were dazzled by a powerful and intimate performance - a story of possibility and creation The video provides a short overview of the performance.


A Tale from the Edge from Shereen Amos on Vimeo.

This video presents excerpts from “A Tale From the Edge” production directed by Valentina Leo (Mrs Love) and produced by Shereen Amos.

Conference concept experience: THINK is a space

Arae of the fact that disruption is a force impacting most industries today, Gen Re invited its client to a very different conference in 2015, one that aimed to THINK about the creation of a fresh protection platform for the future. For this, we have to move out of traditional spaces that limit our thinking to familiar grooves. And so we built a luxury tented camp on the Paul Cluver wine estate and conferenced in an unusual way in the middle of vineyards and apple orchards. Not only was the environment unusual, but also the delivery of content and the entire conference experience, with workshops on THINKing and presentations under trees and a lesson on paper puppet making and a thought provoking performance piece thrown into mix. Mirrors and props placed in the surrounds also provided a mind bending presentation of reality.


THINK is a Space HD from Shereen Amos on Vimeo.

This video presents excerpts from the “THINK is a space” production directed by Craig Leo and produced by Shereen Amos